Archive for November, 2009
How to Justify your Link Building Budget
Posted on November 6, 2009, by seogirl, under Fake PR, Google, Link Building.
Many of us often come across this common situation when our Boss asks for justification of the budget for Link building. Things get so much difficult if the Boss (who is an MBA in Finance, wow) but has practically no knowledge about SEO, Link Building, SERPs, Google Algorithm (Blah Blah Blah.. all Tech. Jargon).
It will always remain a 50-50 chance for you to be able to prove your SEO skills or it would be better to put this way “that you know your job very well” unless you read this post from Start to Finish. 
Lets start with the basics -
Link – What is it? – Its a connection between two things. Since we are talking “SEO” here, those 2 things will be two web pages. You click on the link and you are redirected to a new page.
Are some links different from others? How? – Yes, two links can be different. They can be mainly categorized as : INBOUND Link or OUTBOUND Link.
Inbound/Outbound? What is this ? – Suppose Page A has a Link to Page B. Page A is an INBOUND link to B and Page B will be an OUTBOUND link to Page A.
All the time links Links LINKS! What’s the matter guys ? – Hmm, tough question :P (but I know the answer dude , I am smart enough lol)
This should be answered with a rapid fire round -
Why do you hire an SEO? - To make your site reach out to people and help you increase your sales.
How will this happen? - By making the site rank well in the eyes of Search engines which will get people to your site?
How will you rank well? – Follow what the Search engines seek to rank your site better and at the same time a huge focus on your customer base , its psychology, its needs.
What do search engines seek for? – It sees whether your site architecture is search friendly, whether you have good original content on your site.
But whats so unique about it? Everyone can get a good architecture an original content? - This is the answer to your question. You just answered your own question dude
When everything else becomes common, what adds spark to your site is LINKS – They work like User Testimonials to your services. They boost your site quality and suggests Search engines that a lot of people are recommending you thus you ought to be good.
But why do you have to spend money for that? - Do you want to wait for 15 years to get good business? If yes, then you do not need an SEO in your team. If you are confident, thinking big and you know that whatever services you are providing via the Internet (e-commerce site) is high quality and trusted, I am damn sure you will not want to wait for so long. Also there is a demand of (trusted) Merchants like you so why not reach out to people as soon as possible and capture the market potential in your favor!
I am already paying you a good salary. Why do you still need a separate budget? - Dear Boss, you are paying me well no doubt, but I have no control over other webmasters out there who want to make money through there efforts, there websites. If they are having a strong website that is related to what we are selling, getting a good review or recommendation from them would fetch us those people who come on there site + a nudge to the Search Engine that Oh! They are being liked . But the webmaster wont do this for free ( in most cases).
Hmm.. Ok, and what about commenting and something called link exchanges that are for free? - Yes Blog commenting definitely helps. We will do it as well. But the justification of Buying Ad space is still valid. Link Exchanges? Do you ever bother to visit the “Links” page on someone’s site if you are on a lookout for Adidas Shoes? I do not, and 8 out of 10 don’t either. Plus while exchanging, we will also have to give them a link on our site. Search Engines are smart enough to judge that A Links to B , and B Links to A so nullify the links as they are exchanged. I strongly am NOT in favor of this.
Ok SEOgirl..Err.. Kirti You sound reasonably fair to me. One last question – Everybody must be buying links. Can you tell me how will the one’s that you buy will make a difference? - Yes everybody is buying. But NOT EVERYBODY is SMARTLY buying. I know, I have an eye of an SEO. A lot of people are Faking PR and monetizing there sites to people link us with a budget of buying. This is where my experience an knowledge comes to question. And if you have a doubt on this, I think you should re interview me for the job. If you want, I can give you details on my strategies of buying a link but in my next post. I am already an hour too late and my Real boss would kick me out if I do not start with my job right away.
LOL, you are a smart chic! That’s why I hired you. I will assign you a budget ASAP. By the way “Are you single?!” – Ah..!! Not Again. :)
AT THE END OF THE DAY , WE ALL WANT TO MAKE MONEY WITHOUT BREAKING THE RULES!
Bye Bye ~~